Welcome to my elearning series – How to Build a Rock Star Personal Brand.
In this series of 26 short videos, I’ll take you through why it’s so important for professionals today to have a strong, online presence, and then we’ll delve into how to get started.
- Whether you want to build on the career you have
- Gain more internal awareness of your skills and abilities
- Be taken seriously for that dream job
- Take control of your future during this era of disruption
- Or perhaps now’s the time to embrace your entrepreneurial ambitions
Whatever the reason, this, right here, is how you start to make it happen today.
No matter your career goal, having an authentic, powerful and meaningful social presence will get you where you want to go. I know because it’s delivered for me.
When it comes to personal branding, employee advocacy, social leadership, social eminence… or whatever you call it, I want you to know that this stuff works and I love it. And I want you to love it too, because being awesome on social media is the career tool of our time.
This elearning course is about learning a structured approach to building a powerful online presence that will help you reach for the stars.
My goal in life is to help everyone become truly social leaders, so here’s the first step. Please, take it and let’s get you closer to where you want to be!
Please note: for those who speak English as a second language, I have put a lot of text in the slides to help you understand this content better.
Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.
Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses communicate with their customers. Equally, to inspire business leaders on their journey into a new era of business storytelling and social leadership, is what drives her to achieve greater success. However, to succeed in content, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for the brands they work for.
Andrea has been blogging for a decade, she’s a social media evangelist, considered a B2B content marketing and social media influencer in Asia, and has had the great privilege to work around the world – across Europe, the US, ANZ and Asia.
PreviewWhy are we here? What’s in it for you? (7:05)
StartWhat have I personally gained? (2:11)
StartWhat has changed? (3:02)
StartTrust is the cornerstone of everything (3:50)
StartIn the age of authenticity, where are we engaged? (4:28)
StartLet’s take a quick look at content marketing (5:32)
StartStepping into employee advocacy (5:13)
StartPersonal branding (5:00)
StartGetting to the heart of success (7:03)
StartLet’s talk about focus (5:20)
StartCurating great content is central to success (3:44)
StartWhere do you find great content to share? (4:45)
StartDigging into curation a little more (3:46)
StartFinding your companies great content (5:13)
StartWhere should you be present? (4:52)
StartFirst job - spend time looking fabulous (4:16)
StartLet’s focus on title and summary
StartWhat else should I do on LinkedIn? (3:34)
StartWhat else, what else? (5:13)
StartA quick look at Twitter (5:55)
StartGetting set up on Twitter (4:11)
StartWhat else should you focus on with Twitter? (5:36)
StartLists, Tweetdeck and what do you Tweet (5:46)
StartAre you ready to get started blogging?
StartWhere should I blog, on what? (7:07)
StartWrapping up this chapter in personal branding (10:04)
Frequently Asked Questions
Thank you so much for taking the time to invest in yourself with my personal branding/social leadership course. Once completed, it is up to you. First up, it’s important to find your starting place and get going. No one will do this for you, as you’ll understand once you finish this course.
I want you to succeed. Stepping up and owning our voice is a career requirement today. Don’t wait. The time is now, so believe you are awesome and have something valuable to say. If you doubt yourself, remember, self-belief is the biggest inhibitor to getting started for just about everyone. Find a buddy and make each other accountable. A buddy works really well.
I wish you so much luck. Keep following my blog www.andreatedwards.com where I’m writing about this stuff all the time and get in touch if I can help.
You can find me at all of these places
My blog andreatedwards.com
LinkedIn The Digital Conversationalist
YouTube Andrea Edwards
Google+ The Digital Conversationalist