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How to build a rock star personal brand
How to build a rock star personal brand
Why are we here? What’s in it for you? (7:05)
What have I personally gained? (2:11)
What has changed? (3:02)
Trust is the cornerstone of everything (3:50)
In the age of authenticity, where are we engaged? (4:28)
Let’s take a quick look at content marketing (5:32)
Stepping into employee advocacy (5:13)
Personal branding (5:00)
Getting to the heart of success (7:03)
Let’s talk about focus (5:20)
Curating great content is central to success (3:44)
Where do you find great content to share? (4:45)
Digging into curation a little more (3:46)
Finding your companies great content (5:13)
Where should you be present? (4:52)
First job - spend time looking fabulous (4:16)
Let’s focus on title and summary
What else should I do on LinkedIn? (3:34)
What else, what else? (5:13)
A quick look at Twitter (5:55)
Getting set up on Twitter (4:11)
What else should you focus on with Twitter? (5:36)
Lists, Tweetdeck and what do you Tweet (5:46)
Are you ready to get started blogging?
Where should I blog, on what? (7:07)
Wrapping up this chapter in personal branding (10:04)
First job - spend time looking fabulous
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